Tracking Your RSS Feeds

As a blogger, I’m always curious about my (precious few) readers. I want to know who they are, what they find interesting, why, when, and how.

Fortunately, these questions can largely be answered with Google Analytics, a tool I’ve been using since I started blogging. With Analytics, you can get all kinds of charts and graphs to help answer the all important question of  “Is anyone reading this? Anyone?“.

Unfortunately, Google Analytics ignores an important segment of the audience: RSS feed readers. WordPress (which has excellent RSS feed support built right in) also doesn’t seem to have an obvious way to track subscribers. Well, at least not obvious enough for me to find in a few minutes of poking around.

Isn’t There Some Kind of Google Analytics for RSS?

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What’s even better is that Feedburner integrates nicely with WordPress though a plug-in called FD Feedburner. Once you “burned” your feed with Feedburner, you need to redirect traffic from the original feed to the new one (Google has a whole page on how to do this). FD Feedburner automates the redirect in a completely transparent way.

Final Thought

With Google Analytics and Feedburner, I was finally able to understand just how many people read this blog. This understanding helped me reach an important conclusion: it’s a good thing I don’t do this for the money.

You may also like:

• Introducing Platen: Markdown WordPress Editor
• My 2012 in Blogging
• Things I Learned About Blogging
• The Joy of RSS
• Living in Cloud City

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• feedburner
• RSS

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